I currently lead a team of UI designers at American Eagle Outfitters
As the Senior Manager of Digital Creative, I'm responsible for executing all visuals on new and enhanced user experiences for ae.com and the AE + Aerie app.
At my core, I am a visual designer who focuses on clean, innovative on-brand digital experiences. But with over eight years of e-commerce design experience, I've come to center everything my team creates around user experience, metrics and research to not only solve customer pain points but also increase conversion with each design. Working side-by-side with product management and user experience teams, I stimulate new ideas that aim to push and redefine the future of the omni-channel retail industry.
I also specialize in making end-to-end websites for small businesses
Easy for clients to manage post-launch, as Ellsworth Creative Co. I tackle photography, branding, site content, copywriting, analytics and more.